Fadzry Rosly

FADZRY ROSLY

STRATEGIC BUSINESS LEAD & TECH INNOVATOR

Market Expansion B2B Strategy Digital Ventures Cross-Border Trade

Bridging the gap between ground-level hustle and boardroom vision. From establishing ground operations in Indonesia to negotiating across China and Europe, I connect people, impact, and opportunity. A Strategic Business Lead now leveraging deep commercial acumen to drive digital innovation.

KEY VENTURES

Lab4AI

Lab4AI.my

SAAS & WEB DEVELOPMENT ARCHITECTURE

Orchestrating next-gen SaaS architectures and bespoke web applications. A hub where deep-tech functionality meets scalable business intelligence.

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Illicit Humans

Illicit Humans

HIGH-END MODERN STREETWEAR

Avant-garde streetwear for the modern elite. Redefining the intersection of urban culture and premium fashion aesthetics through bold design.

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CORE EXPERTISE

International Business

Expanding brands across global markets with localized strategies and cross-border logistics.

Strategic Growth

Driving market penetration and revenue growth through data-driven insights and trend analysis.

Client Relations

Cultivating long-term partnerships with key stakeholders, decision-makers, and retail giants.

Digital Architecture

Translating strategic business requirements into functional digital products, web applications, and e-commerce ecosystems.

Education LLB (Hons) – Management & Science University.
Languages Trilingual: English (Pro), Malay (Native), Indo (Pro).

PROFESSIONAL TRAJECTORY

Business Development Product Knowledge Analytical Skills Business Acumen

CKS Brand Focus: Strategic Account Management & Market Expansion

  • Strategic Account Management: Orchestrated the full portfolio management for key retail giants (Hypermarkets/Supermarkets), executing strategic plans that consistently exceeded sales targets.
  • Data-Driven Market Expansion: Utilized sales data and market trend analysis to identify white-space opportunities, successfully negotiating new product listings and category growth.
  • High-Stakes Negotiation: Cultivated long-term relationships with key decision-makers, securing favorable pricing, trading terms, and promotional activities.
  • Cross-Functional Leadership: Collaborated with marketing and supply chain teams to ensure seamless product launches and inventory optimization.
  • Performance Monitoring: Monitored and analyzed competitor activities and sales performance to continuously optimize market strategies.

Negotiation Asset Management Investment Strategy Property Law

Focus: High-Value Asset Transactions & Investment Advisory

  • High-Value Asset Transactions: Facilitating the sale and lease of premium residential and commercial properties, requiring expert negotiation skills and deep market knowledge.
  • Investment Consultation: Advising investors and homeowners on ROI strategies, rental yield analysis, and asset appreciation—functioning as a strategic property consultant.
  • Strategic Networking: Leveraging a vast network of contacts and digital lead generation to secure and close high-value deals efficiently.
  • End-to-End Process Management: Managing the entire transaction lifecycle from initial viewing to Sale and Purchase Agreement (SPA) signing, ensuring legal compliance and seamless handover.

B2B Client Relations Trade Marketing FMCG

Focus: Market Penetration & Distribution Leadership

  • Massive Distribution Scale: Led and optimized a distribution network covering over 1,200 retail stores, utilizing statistical analysis to drive operational efficiency.
  • Aggressive Market Penetration: Personally formed and led a specialized sales team to unlock 800+ new retail outlets, effectively expanding the distribution footprint.
  • Brand Positioning: Successfully introduced and positioned niche vape brands into the mainstream FMCG sector, driving market adoption.
  • Strategic Trade Marketing: Executed on-ground trade marketing strategies to build strong brand relationships and ensure long-term sustainability.
  • Sales Team Architecture: Trained and deployed sales teams targeting traditional trade outlets, establishing high-performance KPIs.

Sales Financial Services Client Services

Focus: Portfolio Growth & Consultative Investment

  • Portfolio Management: Managed and grew diverse client portfolios, providing tailored unit trust solutions aligned with financial goals and risk tolerance.
  • Consultative Sales: Conducted in-depth Financial Needs Analysis (FNA) to deliver data-backed investment proposals.
  • Regulatory Compliance: Ensured strict adherence to financial regulations and company policies while simplifying complex investment concepts for clients.
  • Market Analysis: Stayed ahead of market trends to provide informed, timely investment recommendations to clients.
  • Client Relationship: Built long-term trust with clients through consistent performance reviews and personalized financial advice.

International Trade Cross-Border P&L Product Marketing B2B

Focus: Cross-Border Setup & End-to-End P&L

  • International Operations (Indonesia): Relocated to Indonesia for 1.5 years to establish ground operations, managing local branch expansion, staffing, and strategic partnerships.
  • Global Trade Relations (China): Coordinated logistics and staffing for major international trade shows in Shenzhen, facilitating direct engagement with manufacturers.
  • Strategic Marketing: Initiated comprehensive market research and executed localized marketing campaigns tailored specifically for Indonesian partners.
  • End-to-End Management: Directed full business operations from product procurement and inventory management to P&L oversight.
  • Stakeholder Alignment: Communicated marketing plans and achievements to verify alignment with senior management objectives.

ENDORSEMENTS

SWIPE
"

Years of brotherhood. From our early days to dominating the market today, Ayie remains the most consistent strategist I know.


MICKEY
CEO, Vaporid • Indonesia
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Bridging Shenzhen manufacturing with global retail demands is a rare talent. Ayie speaks the language of production fluently.


JAMES CHEN
President, FcukingJerry • China
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A powerhouse in execution. Ayie’s ability to penetrate the Indonesian market was not just business, it was a masterclass in strategy.


RAY GIANT
CEO, RayVapor • Indonesia
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Precision and scale. Ayie doesn't just move product; he builds ecosystems. FVS values his foresight immensely.


KIKI
CEO, FVS Distro • Bandung
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Navigating Indonesia's landscape requires more than just data; it needs heart. Ayie has both.


OPPA DEEKAY
Jogjakarta, ID
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Breaking into the UK market requires strict compliance and bold moves. Ayie delivered both with absolute professionalism.


SHAHEED
Manager, Unique Distribution • UK
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A man of his word. In a market driven by trust and reputation, Ayie stands tall.


WALID
CEO, Kuwait Vape Center • Kuwait
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Watching Ayie evolve from learning the ropes to dominating international markets has been a privilege. A true success story.


AMIRUN N
TJM Distribution • Malaysia